JANUARY 2012 I MUSICINCMAG.COMTHE GUIDE: WHAT TO SEE & DO AT THE NAMM SHOW 2012 PAGE 55“Ev“Everyerybodbody ay at Wt WillillisisMusMusic ic shoshou
10 I MUSIC INC. I JANUARY 2012Learning Lessons From Daddy’sAs a 30-year veteran in this in-dustry, I wanted to say how saddened I am to hear about the
100 I MUSIC INC. I JANUARY 2012PIONEER I DDJ-ERGOUltra-compactPioneer recently unveiled an ultra-compact controller, the DDJ-ERGO. The new controller
JANUARY 2012 I MUSIC INC. I 101X9H[LZ!*SHZZPÄLKKPZWSH`!WLYJVS\TUPUJO9LHKPUNUV[PJLZ!WLY^VYK"TPUPT\TJOHYNL(SSHKZHYL
102 I MUSIC INC. I JANUARY 2012BUYERS WANTEDRETAILERS: NAMM IS JUST AROUND THE CORNER!GET ALL THE INFO YOU NEED TO PLAN YOUR TRIP TO ANAHEIM AT UPBEAT
JANUARY 2012 I MUSIC INC. I 103RENTALSERVICEBUYERS WANTEDVISIT UPBEATDAILY.COMTODAY!
104 I MUSIC INC. I JANUARY 2012RENTALVISIT DOWNBEAT.COMTODAY!
JANUARY 2012 I MUSIC INC. I 105Acoustics First ... 24
106 I MUSIC INC. I JANUARY 2012RETAILERASK THEWhat is your most effective audio or recording promo?For our four stores, the whole pro audio cat-egory
12 I MUSIC INC. I JANUARY 2012InsideRETAIL> Hermes Music Returns with three stores PAGE 14> Hello Music Enters the used gear business PA
JANUARY 2012 I MUSIC INC. I 13b VIC’S DRUM SHOP WALK THROUGHSTICK ROOM Drum kits are cross-merchan-dised above an enormous stick wall.ADD-ONS A gener
14 I MUSIC INC. I JANUARY 2012HERMES MUSIC I REOPENINGHERMES MUSIC RETURNSAfter a five-year absence, Hermes Music has re-entered music retail with thre
JANUARY 2012 I MUSIC INC. I 15Hello Music has expand-ed into used gear.On Nov. 23, 2011, the Los Angeles-based e-tailer debuted Hello Music Vintage,
16 I MUSIC INC. I JANUARY 2012To celebrate Black Friday, Mantova’s Two Street Music opened its doors at 10 p.m. on Thanksgiving and stayed open all ni
JANUARY 2012 I MUSIC INC. I 17Faust Harrison Pianos recently opened a new piano retail, restoration and performance center at Music Conservatory of W
20 I MUSIC INC. I JANUARY 2012InsideSUPPLY> Gemini Debuts new branding campaign PAGE 21> Fret-King Auctions signed guitar for charity PA
JANUARY 2012 I MUSIC INC. I 21WEBNEWSGemini’s Web SynergyGemini has rolled out a new branding campaign employ-ing two distinct divisions of its brand
22 I MUSIC INC. I JANUARY 2012NAMM is encouraging music product retailers and sup-pliers to contact their members of Congress in order to support H.R.
MARTIN I DISTRIBUTIONMARTIN GUITAR NAMES AUSTRALIAN DISTRIBUTORMartin recently appointed Electric Fac-tory as the authorized distributor of the full l
24 I MUSIC INC. I JANUARY 2012NAMM collaborated with Sesame Street during the recent 85th annual Macy’s Thanksgiving Day Parade. The organization help
26 I MUSIC INC. I JANUARY 2012Cort has presented actor and musician Gary Sinise of CSI: NY with an Artisan A4 bass for his work with U.S. military vet
JANUARY 2012 I MUSIC INC. I 27Shure shared the spotlight with several of country music’s top artists at the 45th annual Country Music Associa-tion (C
28 I MUSIC INC. I JANUARY 2012PERCUSSIVE ARTS SOCIETY ANNUAL CONVENTION I BY KATIE KAILUSCELEBRATING 50Drumming enthusi-asts recently filled the Indian
JANUARY 2012 I MUSIC INC. I 29with the economy, it seems like everyone is feeling a little more Americana these days. Custom-ers are much more discer
30 I MUSIC INC. I JANUARY 2012The Audio Engineering Society (AES) conven-tion is changing. The show has settled into a smaller footprint over the last
JANUARY 2012 I MUSIC INC. I 31radically changed how processing is developed for pro audio in the last decade.Historically, there’s always been a pool
JANUARY 2012 I MUSIC INC. I 33InsideIDEAS> My Turn Page 34 > Technology Page 36 > Lessons Learned Page 38 > The Retail Doctor
34 I MUSIC INC. I JANUARY 2012When we started our business in 1973, our reps and others in the industry referred to a robust piano industry that was s
36 I MUSIC INC. I JANUARY 2012As Facebook passes 800 million members, it’s more important than ever to make the most of your com-pany’s page. This mea
38 I MUSIC INC. I JANUARY 2012Starting immediately, we’re going to put a whole new spin on inventory control. Our goal is to have nothing but the slow
4 I MUSIC INC. I JANUARY 201220082008JANUARY 2012 I VOL. 23, NO. 1PUBLISHERFrank AlkyerEDITORZach PhillipsASSOCIATE EDITORKatie KailusART DIRECTORAndy
40 I MUSIC INC. I JANUARY 2012I always start my new year’s resolutions with what I want or don’t want from my business. At the top of my list every ye
42 I MUSIC INC. I JANUARY 2012Kevin Cranley
JANUARY 2012 I MUSIC INC. I 43At Willis Music, very little is open to inter-pretation.Salespeople can track their daily perfor-mance using the compan
44 I MUSIC INC. I JANUARY 2012{WILLISMUSIC}“I think the sharing of in-formation is key to a lot of the success we have,” said Kevin Cranley, Willis pr
46 I MUSIC INC. I JANUARY 2012{WILLISMUSIC}“You can have an idea of what you’re doing, and it may or may not be right. But when the numbers are there
JANUARY 2012 I MUSIC INC. I 47{WILLISMUSIC}REDEFINING NAMMCranley’s role as the as-sociation’s new chairmanNAMM’s new mission Z[H[LTLU[Ä[ZVUHsing
48 I MUSIC INC. I JANUARY 2012{WILLISMUSIC}Cranley said. “We’ve been through the Great Depression. It’s just been a challenge over these last few year
50 I MUSIC INC. I JANUARY 2012{USBMICROPHONES}The way Glenn Roop sees it, self-expression is now only a USB port away from any-one with a creative flai
JANUARY 2012 I MUSIC INC. I 51{USBMICROPHONES}up a small percentage of their bottom line. Manufacturers are producing high-quality, economi-cal model
52 I MUSIC INC. I JANUARY 2012{USBMICROPHONES}as software, interface equipment and con-trollers, as well as with ancillary products, such as drum mach
JANUARY 2012 I MUSIC INC. I 53{USBMICROPHONES}condenser models with additional features, such as Nady’s USB-1C, -5H and -2S se-ries, are catching on
JANUARY 2012 I MUSIC INC. I 55THE NAMM SHOW 2012 NAMM has chal-lenged attendees at this year’s show, held Jan. 19–22 in Anaheim, Calif., to “make it
56 I MUSIC INC. I JANUARY 2012Unless otherwise noted, the follow-ing events will be held in NAMM’s Idea Center (booth 5501 in Hall B).Sessions start e
JANUARY 2012 I MUSIC INC. I 57Piano retailers Greg and Grant Billings discuss the most com-TVU-HJLIVVRMH\_WHZHUKhow to get your business’ Face-b
58 I MUSIC INC. I JANUARY 20123:30 P.M.Surviving the Tough Times Lauren Haas Amanfoh of Royalton Music Center dis-cusses several factors she attribute
JANUARY 2012 I MUSIC INC. I 59Moderator: Frank Alkyer, Music Inc. Publisher Hilton Anaheim Hotel, Pacific Ballrooms Music Inc. Publisher Frank Alkyer
6 I MUSIC INC. I JANUARY 201280 I AUDIO & RECORDING84 I GUITARS, AMPS & ACCESSORIES92 I DRUMS & PERCUSSION94 I PIANOS & KEYBOARDS96 I
60 I MUSIC INC. I JANUARY 20123rd Hand Percussion ...23673RD POWER Amplification ...298465Amps ...
JANUARY 2012 I MUSIC INC. I 61Bartolini Pickups & Electronics...5872Bass Player ...5761Bazhou Basix Musical Ins
62 I MUSIC INC. I JANUARY 2012Classical Strings Inc. ...3227Claude Lakey Mouthpieces ...3210Cleartone Strings ...
64 I MUSIC INC. I JANUARY 2012Empirical Labs Inc ...6324Empress Effects ...2882ENGL MARKETINGBooth 5824EN
66 I MUSIC INC. I JANUARY 2012Guangzhou Harmonic Electronic ... 1674Guangzhou Huiyou Cases ...1370Guangzhou Jisheng Musical ...2513Guan
68 I MUSIC INC. I JANUARY 2012Jarrell Guitars Ltd. ...4198Jawbone ...5940Jay Turser Guitars &
70 I MUSIC INC. I JANUARY 2012LumaSkinz ... 1575Luthier Music Corp ...1421lynda.com ...
JANUARY 2012 I MUSIC INC. I 71Mighty Mite ...4458Mike Lull Custom Guitars ...
72 I MUSIC INC. I JANUARY 2012Ningbo Tiansheng Jiahua Plastic ..1826Ningbo Xuansound Electric ...1851Ningbo Yinzhou Alctron ...175
JANUARY 2012 I MUSIC INC. I 73Paul Reed Smith Guitars ... 210B, 5320Paul Shelden Global Productions. .3235PAXPHIL Corporation ...4398
74 I MUSIC INC. I JANUARY 2012Qwik Tune ...4790R. Cocco ...1439RADIAL ENGINEERING
JANUARY 2012 I MUSIC INC. I 75Rhythm Tech ...2970Ricardo Sanchis Carpio’s Sons ...1600Rickenbacker International. ...
76 I MUSIC INC. I JANUARY 2012Sara-Trans Export Corporation ...5931Savannah ...5476Savarez ...
JANUARY 2012 I MUSIC INC. I 77Soultone Cymbals ...2977Sound & Communications...4700Sound & Video Contractor ...
78 I MUSIC INC. I JANUARY 2012TC Electronic ... 5932, E12TC Electronic Tone Print App ...
JANUARY 2012 I MUSIC INC. I 79Ultimate Support Systems ...6690Ultracase Corp ...
This month’s cover subject, Willis Music, has practically made a science of creating a great customer experience. As a brick-and-mortar-only dealer, o
InsideGEAR> Audio & Recording Community expands VLF series PAGE 81> Guitars, Amps & Accessories Fender gets modernized PAGE 85&g
COMMUNITY I VLF SERIESVLF GrowsCommunity has added three new models to its VLF se-ries of versatile low-frequency systems. The VLF208LV, a dual 8-inch
82 I MUSIC INC. I JANUARY 2012AUDIO & RECORDINGRJM MUSIC I THE RACK GIZMOGo-to GizmoTOL9HJR.PaTVPZ[OLUL^ÅHNZOPWZ^P[JO-ing product of the RJ
JANUARY 2012 I MUSIC INC. I 83NOMAD I MAGNETIC II Audio AttractionNomad Factory recently released Magnetic II, an audio tape warming effect plug-in t
84 I MUSIC INC. I JANUARY 2012VOX I AC15C2Double TimeVV_(TWSPÄJH-tion has released the AC15C2 Twin combo amp from its AC Custom series of [\ILHTWSPÄ
FENDER I MODERN PLAYERModern-Day Guitar HeroesFender recently debuted its Modern Player series, a combination of never-before-seen appointments and fa
86 I MUSIC INC. I JANUARY 2012SEYMOUR DUNCAN I GUS G. FIREGuitars on Fire Seymour Duncan has unveiled the Gus G. Fire Blackouts System, a new guitar p
JANUARY 2012 I MUSIC INC. I 87SOLID CABLES I LIFETIME CABLEThe Forever CableSolid Cables recently de-buted its Lifetime Cable. Features include suspe
88 I MUSIC INC. I JANUARY 2012FRET-KING I BLACK LABELBlackoutFret-King has unveiled the new Fret-King Black Label electric guitar and bass range. The
JANUARY 2012 I MUSIC INC. I 89MOD KITS I THE INDUCERLimited-edition Pedal KitMod Kits’ new pedal kit, The Inducer, is a limited-edition tube distorti
90 I MUSIC INC. I JANUARY 2012RECORDING KING I ROM-06The King’s AdditionRecording King recently added a solid-top OM model, the ROM-06, to its line of
JANUARY 2012 I MUSIC INC. I 91TANGLEWOOD I EVOLUTION EXOTIC SERIESExotic ImportsTanglewood, a U.K.-based company, has introduced [OL,]VS\[PVU,_V[PJ
92 I MUSIC INC. I JANUARY 2012AHEAD I ACMEHearing AidAhead’s new Custom Molded Ear-plugs (ACME) are ideal for drum-mers and other musicians to safegua
JANUARY 2012 I MUSIC INC. I 93ZILDJIAN I DRUMSTICKSSweet 15Zildjian has debuted 15 new drumsticks, including two new Artist series models developed i
94 I MUSIC INC. I JANUARY 2012YAMAHA I EZ-220Easy as 1-2-3Yamaha’s latest EZ-220 keyboard offers high-tech functionality that interfaces with the Appl
96 I MUSIC INC. I JANUARY 2012RICO I RESERVE CLASSICClassic TonesRPJVPZUV^VMMLYPUNP[Z9LZLY]L*SHZZPJ)ÅH[JSHYP-UL[YLLKZHUKHS[VZH_VWOVULYLL
98 I MUSIC INC. I JANUARY 2012PRINT & MULTIMEDIACARL FISCHER MUSIC I ‘THE NEW WOHLFAHRT FOUNDATION STUDIES FOR THE VIOLIN’New EditionCarl Fischer
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